Alleyoop
Alleyoop is a female-owned beauty and body care brand based in Los Angeles. The team brought me in to write copy for their new line of on-the-go products for do-it-all women.
Alleyoop exists to save you time. So our tone on social needed to be fun and empowering, while conveying a no-nonsense attitude and clear info about product benefits. 
Same for web — product copy needed to hit important info about ingredients and design benefits, while hooking buyers in with a smile and a ;) 
