HBO: THE ICEBERG LOUNGE
THE WORK
The Penguin begins a week after the devastating flood in The Batman. Gotham is in ruin. Old power structures are toppling. But where others see chaos, Oz sees opportunity…
Welcome to The Iceberg Lounge, Penguin’s infamous nightclub. Here fans enter Gotham’s underworld in its darkest hour: knocking elbows with cronies and cage dancers, witnessing backroom operations, even taking illicit “drops” on the dance floor… all in pursuit of accessing the notorious club-within-the-club: 44 Below. Once inside, Penguin lures you even deeper into his inner circle with mob tattoos, permanent jewelry and members-only perks.
Our two-night activation was SDCC’s hottest invite — giving fans a chilling glimpse into Gotham’s new worst nightmare.
THE PRESS
Invites to the event came by way of QR codes attached to spiked Gotham Ice slushies.
Guests descended into Gotham’s underground via an immersive entrance experience filled with Easter eggs.
