HBO: THE PENGUIN
Welcome to The Iceberg Lounge: Penguin’s infamous Gotham nightclub, brought to life at San Diego Comic-Con.
Fans stepped into a criminal underworld, brushing past cronies and cage dancers, popping “drops” on the dance floor, all to unlock access to the club-within-the-club: 44 Below.
Inside, Penguin pulled them in deeper with mob tattoos, permanent jewelry, and members-only perks.
Our two-night activation became SDCC’s hottest ticket—and a chilling preview of Gotham’s next worst nightmare.
PRESS
Access to the event was hidden in plain sight: a QR code on spiked “Gotham Ice” Slush Puppies.
Guests descended into Gotham through an immersive entrance experience, littered with Easter eggs.
