HP: FURY OR DIE

THE WORK

We put the extreme power of HP’s Z8 Fury to the test by giving it a compute-intensive rendering task to complete in record time — or die. With award-winning VFX artist Tim Kafka and a team of aerial videographers, this adrenaline-fueled stunt gave us material for a spot, a wealth of social content, lower funnel digital ads, and experiential extensions.

THE AWARDS

Shorty Awards, Winner, Product Feature Video