lucid: compromise nothing

Lucid was a sleeping giant in the electric vehicle space. Founded by an ex-Tesla engineer who left to make a better battery— and succeeded.

Defiance is in their DNA. We saw that, pitched it, won the AOR, and electrified their branding.

Bold new voice. Sleek new look. A rallying anthem spot, OOH, print and social that all ladder up to Lucid’s new tagline:

Compromise Nothing.

PRESS

Little Black Book, Lucid Motors Defies Convention in Origin Story Inspired Campaign

Ad Age, Behind EV Maker Lucid's First Campaign from Giant Spoon

Shots, Lucid Motors Compromise Nothing in New Campaign

Design Rush, Lucid Motors Compromises Nothing in First Ever Brand Campaign