lucid: driven

On the heels of a brand campaign, Lucid was launching a new SUV: the Gravity. So we needed some serious pull.

First, we landed Timothée Chalamet as Lucid Brand Ambassador.

Then, we starred him in an adrenaline-fueled short film directed by Oscar nominee James Mangold (Ford Vs. Ferrari, A Complete Unknown).

TV, print, social… this 360° campaign turned heads, made headlines and brought star power to the most powerful all-electric SUV on the market.

PRESS

GQ, Timothée Chalamet on His New James Mangold-Directed Car Commercial

Ad Age, Timothée Chalamet Stars in Lucid Motors’ Short Action Film

Muse, Timothée Chalamet Plays a Car-Thieving Groom for Lucid Motors

Shots, Lucid Reunites Timothée Chalamet and James Mangold in Exhilarating Short Film

MAXIM, Timothée Chalamet & Larsen Thompson Are Running From The Law In Cinematic Video For Lucid