PETCO: TIPS & TREATS

Shoppable social content has changed the game. And Petco wanted a bite.

So we created long-form, shoppable YouTube Specials for Halloween and the Winter Holidays, starring Queer Eye’s Antoni Porowski and Jonathan Van Ness!

Think big sets, BIG personalities, adoptable pets, and seamless product placement that viewers could buy from directly in-platform.

These episodes—paired with our social campaigns—drove major views, boosted sales, and even helped some lucky pets find new homes :)