PETCO: TIPS & TREATS

THE WORK

Live social commerce has changed the game. People are shopping directly on IG, TikTok, and in Petco’s case — from our YouTube Holiday Specials. We created themed, long-form narratives for Halloween and the Holiday Season that starred Queer Eye’s Antoni Porowski and Jonathan Van Ness. With elaborate sets, adoptable pets, and incredibly detailed product placements that viewers could shop in-platform, the episodes were a huge success in terms of viewership, sales — and finding some lucky pets happy homes.