PETCO: TIPS & TREATS

Live social commerce has changed the game. And Petco wanted a bite.

So we created long-form, shoppable YouTube Specials for Halloween and the Winter Holidays, starring Queer Eye’s Antoni Porowski and Jonathan Van Ness!

Think big sets, BIG personalities, adoptable pets, and seamless product placement that viewers could buy from directly in-platform.

The episodes drove major views, boosted sales—and helped a few lucky pets find new homes :)