TATCHA: SAY I DEW

THE WORK

Most beauty brands push their products with twelve-step skin routines. Our message: moisturizer monogamy. Infused with Japanese botanicals and a rich proprietary formula, the Dewy Skin Cream deserves to be your one and only. With social, experiential and influencer content, we invited fans to #SayIDew to superior simplicity, forever.

THE PRESS

Glossy, Why Tatcha is promoting moisturizer monogamy