HP: Fury or Else
Z by HP built the world’s most powerful desktop computer: the Z8 Fury.
Our task was to launch the new Z8 Fury workstation with a stunt as powerful as the machine itself.
So we threw it out of a plane.
Before the parachute could deploy and land the desk safely, the Z8 Fury had to render a complex VFX scene — one that would normally take about 5 minutes — in 30 seconds or less.
And it worked.
We enlisted the help of Tim Kafka, Head of Creative Operations at The Mill LA, to create a complex simulation of the landscape around the Anza-Borrego Desert State Park in California, where we filmed. The Z8 successfully completed the render in record time, proving its processing power and saving its own life. We left the shoot with tons of behind-the-scenes footage that we used to tease the launch ahead of Z by HP’s debut of the all-new Z8 Fury.
